Brand Strategy • B2B Marketing • Executive Communications

Partnered with Graphite's Chief Marketing Officer as a strategic marketing advisor during a period of rapid growth and brand transformation. Led initiatives spanning brand positioning and messaging, B2B marketing, customer storytelling, thought leadership, and executive communications. In 2023, spearheaded the communications strategy for Graphite's brand repositioning, helping shift the company's narrative toward business transformation and bring the new positioning to life across its website, marketing, social channels, and customer stories.