Bringing Intel’s Innovation to Life on a Global Stage
Global Integrated Marketing • Go-to-Market • Brand Strategy
At Intel, I led global integrated marketing and go-to-market initiatives that brought emerging technologies to market and connected Intel’s innovation with audiences around the world. My work spanned consumer and B2B marketing, from the Olympic Games and strategic technology partnerships to award-winning brand campaigns and cultural collaborations. Across these initiatives, I translated complex technologies and business priorities into compelling marketing strategies that strengthened the Intel brand and drove global engagement.
The work earned recognition from Fast Company, The New York Times, and Adweek.
Reimagining the Olympic Experience
Through innovations in VR, drones, esports, and 5G, Intel helped redefine how athletes, fans, and audiences experienced the Olympic Games.
This video is part of an integrated global campaign designed to strengthen Intel's brand by highlighting innovation through authentic, customer-centered storytelling.
As part of Intel's global Olympic marketing strategy, this campaign demonstrates how innovative technology can redefine the fan experience by bringing people closer to the action through immersive, connected experiences.
A global campaign celebrating Intel's role in bringing esports to the Olympic stage and showcasing the future of competitive gaming through Intel Extreme Masters PyeongChang.
Building a Global Brand Through Storytelling & Innovation
Creating integrated campaigns that transformed breakthrough technologies into meaningful experiences and compelling stories that strengthened Intel's global brand.
This campaign showcased how Intel's cutting-edge performance capture technology brought Shakespeare's The Tempestto life in an entirely new way, blending theatre and innovation to create an immersive audience experience.
Part of Intel's Meet the Makers series, this story highlights a young innovator who harnessed technology to make Braille more accessible, bringing Intel's purpose to life through real-world impact.
This Meet the Makers story highlights how Intel technology helped an innovator develop solutions to track and contain the spread of Ebola, demonstrating the power of technology to address global health challenges.
This Meet the Makers story follows an innovator using Intel technology to monitor and protect bee populations, demonstrating how innovation can help address critical environmental challenges.